Podcast Best Practices
TO BE THE BEST PODCAST GUEST ON A SHOW, CONSIDER THE FOLLOWING TIPS:
Research the show
Find out what the host and audience are interested in, and tailor your comments and stories to fit those interests.
Be Prepared
Have clear and concise answers to common questions, be familiar with the topics that will be discussed and be ready to contribute in an engaging and informative way.
Be professional
Arrive on time, dress appropriately, and be respectful of the host and other guests.
Engage with the host
Build rapport with the host by asking questions and being actively engaged in the conversation.
Be yourself
Authenticity is key, let your personality shine through, but also be mindful of the tone and language you use.
Promote your appearance
Share the episode on your social media channels and with your network to help promote the show and increase its reach.
Follow up
After the show, reach out to the host to thank them for having you on and to discuss any potential future opportunities.
To create a one-page bio for a podcast guest show, consider the following steps:
Start with a headline
Summarize who you are in a brief, attention-grabbing headline, such as “Expert in X” or “Author of Y.”
Provide a brief overview
In a couple of sentences, give the reader an idea of who you are, what you do, and why you are relevant to the podcast audience.
Highlight your accomplishments
List your professional achievements, including any awards, publications, or other notable accomplishments.
Explain your expertise
Detail what makes you an authority in your field and why you are the ideal person to speak on the topic.
Include a professional photo
A high-quality headshot can help the reader put a face to the name and create a more personal connection.
List your media appearances
Mention any other podcasts, radio shows, or television programs where you have been a guest, as well as any speaking engagements you have had.
Include contact information
Provide your website, email address, and any relevant social media links so that the podcast host can easily get in touch with you.
Keep it concise
A one-page bio should be brief and to the point, so edit down any extraneous information and focus on what is most relevant and interesting to the reader.
To sell yourself, your product or service on a podcast show, consider the following tips
Build rapport with the host
Establish a good relationship with the host by being a good guest and engaging in the conversation. This will make it easier to talk about your product or service later.
Be relevant
Make sure your product or service is relevant to the theme of the show and its audience. This will help ensure that your pitch is well received.
Provide value
Offer something of value to the audience, whether it be information, tips, or a special offer. This will help you stand out and make a positive impression.
Be clear and concise
Clearly articulate the benefits of your product or service and what sets it apart from the competition. Use simple language and avoid using too much industry jargon.
Offer a call-to-action
Encourage the audience to take action, whether it be to visit your website, sign up for your email list, or purchase your product. Be specific about what you want the audience to do and how they can do it.
Follow up
After the show, reach out to the host and the audience to thank them for the opportunity and to provide any additional information or support they may need.
Promote the episode
Share the episode on your social media channels and with your network to help promote the show and increase its reach.
Remember, the goal is to provide value to the audience and build relationships, not to make a hard sell. By following these tips, you can effectively promote yourself, your product, or your service on a podcast show.
Regenerate response
Be relevant
Make sure your book is relevant to the theme of the show and its audience. This will help ensure that your pitch is well received.
Provide value
Offer something of value to the audience, such as a unique perspective on the topic, a behind-the-scenes look at the research process, or a sneak peek of your book’s content.
Highlight the unique aspects of your book
Explain what sets your book apart from others in the same genre and why it is worth reading.
Share a personal story
If relevant, share a personal story that relates to the themes in your book and why you wrote it.
Offer a special deal
Consider offering a special discount or bonus to listeners who purchase your book, such as an exclusive e-book or a one-on-one consultation.
Provide a call-to-action
Encourage the audience to purchase your book, either through a specific link or a discount code. Be specific about what you want the audience to do and how they can do it.
Follow up
After the show, reach out to the host and the audience to thank them for the opportunity and to provide any additional information or support they may need.
Promote the episode
Share the episode on your social media channels and with your network to help promote the show and increase its reach.
Remember, the goal is to provide value to the audience and build relationships, not to make a hard sell. By following these tips, you can effectively promote your book on a podcast show.
As a public speaker, there are several ways to maximize the benefits of being a podcast guest
Establish your expertise
Use the podcast as an opportunity to demonstrate your expertise on a particular topic and build your personal brand.
Reach a new audience
Podcasts have a large and dedicated following, which provides an opportunity to reach a new and engaged audience.
Build relationships
Engage with the host and the listeners by answering their questions, responding to comments, and sharing your insights.
Promote upcoming speaking events
Share details about your upcoming speaking events, including dates, locations, and topics, to help increase your visibility and grow your audience.
Offer additional resources
Provide links to your website, social media channels, and other resources that listeners can access for more information.
Collect feedback
Ask for feedback from the listeners, either through the comments section or through a survey, to gather insights into what they enjoyed about the episode and what they would like to see in the future.
Share the episode
Promote the episode on your social media channels, website, and with your network to increase its reach and visibility.
By following these tips, you can effectively leverage the opportunity to be a podcast guest to build your personal brand, reach a new audience, and promote your speaking events.
