Podcast guesting is an increasingly popular way for coaches to build their personal brand and reach a wider audience. By appearing as a guest on a podcast, coaches can share their expertise and insights with a captive audience, establish themselves as thought leaders in their field, and attract new clients. However, in order to make the most of your podcast interview, it’s important to understand how to effectively prepare and present yourself.

Before the Interview

Research the Podcast and Host

The first step in preparing for a podcast interview is to research the podcast and host. Listen to several episodes of the podcast to get a sense of the format, topics, and audience. Make note of any recurring themes or segments, as well as any questions the host tends to ask. This will help you to tailor your responses and insights to the specific audience and format of the podcast.

It’s also a good idea to research the host, including their background, experience, and interests. This will give you a better understanding of their perspective and allow you to build a rapport with them during the interview.

Develop a Message and Narrative

As a coach, you likely have a lot of valuable information and insights to share. However, it’s important to focus on a specific message or narrative that you want to convey during the interview. This will help you to stay on topic and ensure that your responses are relevant to the audience.

Consider what you want to be known for, what your unique selling proposition is, and what kind of value you can offer to the listener. Developing a message and narrative will also help you to stand out from other guests and make a lasting impression on the audience.

Prepare Answers to Common Questions

Podcast hosts often ask similar questions of their guests, so it’s a good idea to prepare answers to common questions in advance. This will help you to stay on track and ensure that you don’t miss any important points during the interview.

Some common questions that coaches may be asked include:

What inspired you to become a coach?

What are some of the most common challenges that your clients face?

How do you help your clients to achieve their goals?

What is your approach to coaching?

Can you share a success story from one of your clients?

By preparing answers to these and other common questions in advance, you’ll be able to engage more fully in the conversation during the interview and make the most of your time on the podcast.

During the Interview

Build a Rapport with the Host

Building a rapport with the host is crucial for a successful podcast interview. The host is the gatekeeper to the audience and can help to shape the tone and direction of the conversation. By establishing a connection with the host, you’ll be able to build trust and credibility with the audience.One way to build a rapport with the host is to mention something that you have in common or to compliment them on their work. You can also use their name throughout the interview to create a more personal connection.

Speak Clearly and Confidently

When you’re on the microphone, it’s important to speak clearly and confidently. Speak at a moderate pace, and use a natural speaking tone. Avoid using filler words like “um” or “ah” as they can be distracting to the listener.

If you’re nervous, take a deep breath and remind yourself of the message and narrative that you want to convey. Visualize yourself successfully delivering your message, and remember that the host and audience are on your side.

Sahre Personal Stories and Examples

Personal stories and examples are a powerful way to connect with the audience.

Podcast guesting is a popular way for coaches to build their personal brand and reach a wider audience. By appearing as a guest on a podcast, coaches can share their expertise and insights with a captive audience, establish themselves as thought leaders in their field, and attract new clients. In order to make the most of a podcast interview, it’s important to research the podcast and host, develop a specific message or narrative, prepare answers to common questions, build a rapport with the host, speak clearly and confidently, and share personal stories and examples.